Back in the days of writing and creating for artlick.com (alas no longer online), I filled my notepads with several ideas & sparks for pieces to post on the site. Almost 25% of my ideas those days were visual – little doodles or sketches – which was probably due to the website being such a visual medium. One such idea was to create a secret part of the site that would take you to our artlick lounge bar.

And of course in that lounge we would digitally serve conceptual and silly beverages. And the signature cocktail was “The Michael Gross Drink”, named after the journeyman actor who starred in the sitcom Family Ties and the Tremors movie series. I remember us being very tickled by the sheer mundanity of calling it “drink” rather than cocktail or martini. And if memory serves, the drink contained whiskey, some prescription medication, and a feature length movie playing inside it.

The idea never went any further than these doodles that I sketched it out. Either it was too complex to pull off with our limited web design skills, or we found another idea that captured our imagination more.